0. Identify your ‘runtime’

1. How long is the meeting?
2. How much of that meeting is for the ‘sell’ of your idea?
3. What is 20% of that duration?

1. Identify the hero

1. Option 1 + why
2. Option 2 + why
3. …

2. Design the Inciting Incident

1. Option 1 + why
2. Option 2 + why
3. …

3. Established world

1. Theme/topic 1
2. Theme/topic 2
3. …

4. Your idea through conflict and action

1. Conflict > Action (how your idea can overcome it)
2. Conflict > Action (how your idea can overcome it)